Nourishing Shampoo by Nuuvo - Keratin Strengthening Shampoo for Damaged Hair

This keratin-infused nourishing shampoo gently cleanses while strengthening strands from within. Formulated with plant extracts, this lightweight formula helps reverse breakage by replenishing the protein that makes up your hair's structure. Keratin fills gaps in the hair cuticle, creating a smoother surface that locks out frizz-causing humidity while locking in essential moisture.

Pro-Vitamin B5 penetrates the hair shaft to retain hydration and build strength, making strands more elastic and resilient against daily styling and environmental stress. This humectant also adds shine and softness by smoothing the cuticle and sealing in moisture, leaving locks feeling nourished without any heavy residue.

Sulfate and paraben-free, this gentle hydrating formula is safe for daily use on color-treated and chemically-treated hair. It works as a UV absorber to help protect color from fading, ensuring your shade stays vibrant and true between salon visits.