With 24 years of experience in the beauty industry, Raychel has consistently prioritized enhancing her clients' beauty, both outwardly and within. Her journey began as a young apprentice, and she relentlessly pursued her passion, even apprenticing under the Global Artistic Director for John Paul Mitchell as a Platform Artist. Raychel's unwavering dedication and determination have been the driving forces behind her quest to create a positive impact in the industry. Along her path, she has had the privilege of working with celebrities across various fields and cherishes the opportunity to educate the next generation of hairstylists in her salon academy.
As a platform artist traveling across the country, Raychel and her show team had the privilege of educating hundreds of enthusiastic hairstylists on the latest industry trends. In 2012, Raychel embarked on her solo career, taking a significant step by founding her own distinguished salon, Salon Nuuvo, located in Calabasas, CA. This salon has garnered numerous accolades for its team-based approach, providing exceptional hair services, and serving as a dynamic hub for product analysis and testing under Raychel's guidance.
Being a salon owner, Raychel recognized a gap in the market where comprehensive, multi-purpose product collections were lacking. This realization fueled her mission to create her own line of hair care products. Now, she is in the process of expanding her cruelty-free collection across the nation. The increasing demand for effective, clean, and healthy hair care solutions from consumers all over the country has driven her commitment to this endeavor.
Raychel's innovative team-based salon concept has earned her multiple awards, particularly for its unwavering commitment to exceptional customer service, a favorably received approach within the community. Salon Nuuvo itself has been honored as the Business of the Year, and Raychel's leadership has earned her a spot among the 'Top 20 CEOs Under 40' in the beauty industry. In addition to her role as CEO of Brand Nuuvo, Raychel actively engages in community involvement, serving as a Board Director with the Calabasas Chamber of Commerce.
American Board Certified Hair Colorist
Goldman Sachs 10,000 Small Businesses Owners Graduate
Great Lengths Cold Fusion Master Application Specialist
Founder of Award Winning Salon Nuuvo in Calabasas, CA.