At Nuuvo Haircare, authenticity is at the core of everything we do. Founded by award-winning celebrity hairstylist and salon owner Raychel Harrison, our brand was born from the real-world needs of professional stylists and their clients.

Each product in our professional-grade line has been meticulously tested and perfected at Salon Nuuvo, our upscale, team-based salon in Calabasas. With the expertise of our stylists and the feedback of our clients, we ensure every formula delivers exceptional quality—promoting healthier, more manageable hair.

When you join the Nuuvo community, you become part of a brand that values integrity, innovation, and performance-driven haircare designed for all hair types and textures.